Social Media Impact on the Nonprofit Organizations Essay

Social Media Impact on the Nonprofit Organizations - Essay Example These statistics clearly prove that modern businesses and intelligent marketers can spend less in social media to reach many. In fact, many smart marketers have abandoned marketing activities on conventional mediums like T.V and Radios in order to make sure that whatever they spend is efficient with respect to the cost and number of people that the medium reaches. This holds true not only for the profit making businesses but also for the charitable organizations. In fact, charitable organizations have a greater responsibility of using their funds efficiently so that the welfare in the society is maximized (MC Marketing Charts, 2010). Many businesses and non-profit organizations can take advantage of this tremendous growth in industry. They can use this media as a cheaper and better option to advertise their mission and to attract more donors for their cause. This will involve creative thinking and a lot of effort but once, these organizations understand the true potential of how Soci al Media can be used to their advantage. It is also believed that with the passage of time, as the industry matures, these sites are going to attract more and more traffic. This large turnover will encourage companies to advertise more on these websites. As a result, these websites will experience an even larger growth in their revenues. As a result, many big brands consider advertising on these sites as a better way to grab the attention of "target market" towards their products (Nielsen, 2009). This industry, in the recent times, moved from niches to become one of the most coveted sectors. This growth has also caused creative destruction for the other mediums of marketing like radios and televisions. The targeted market for the Non-Profit Organizations is mainly donors or affluent people who can help the organization in the achievement of their aims and can guide the firm towards success. One person who believed that social media and social networking websites can serve successfully as a medium of exchange for marketers was Joseph Walther. In this Social Information Processing Theory he stated that using computer-meditated-communication two parties can develop a relationship which is as close and strong as developed through face-to-face communication. This is because the sender has opportunity to select his target market or the person he wants to send his message to. Once the message is sent, the receiver can magnify the message and use the same channel to give feedback which enhances the communication process and draws favorable impression on the both parties. He believed that social media can effectively be used to create hyper personal relationships. In other words, social media fosters the relationship of trust and harmony between the sender and receiver of the message and hence it can be used by the non-profit and charitable organizations to first create trust an d favorable impression and then use the advertising in such as way as to encourage these people to donate. This is not possible in conventional mediums of advertising and marketing. The communication approach used in these mediums is purely one way communication and thus it cannot build the same level of trust and harmony among the parties initiating the communication process as it is been built through the use social media by non-profit organizations. SIP theory believed that Social Media or

Professional Development Essay Example | Topics and Well Written Essays - 2500 words

Professional Development - Essay Example The Aviva ask the candidates to deal company’s clients through telephone line and the candidate’s performance in this process is evaluated by company officials. 1. Communication skill Communication skill is the basic requirement that every employer expects with an applicant regardless of the nature and size of the company. This is highly significant in sectors like insurance industry where group work and customer interaction are inevitable factors. Communication skill is considered as primary requirement for employees as it enables the upward and downward flow of information easily at the organisational level. Obviously Aviva also gives higher importance to this skill as one of the criteria for employee recruitment. 2. ICT skills This is another area of expertise that modern enterprises including Aviva have fixed as employment criterion. According to their recruitment strategy, an employee must possess Information and Communication Technology (ICT) skills in order to be employed at their reputed insurance business venture. Aviva’s nature of business includes creation and presentation of plans using graphs and diagrams which necessitate employees’ need of ICT skills. Only a person with good experience in office management and computer applications can meet this requirement. 3. Leadership skills Aviva thinks that leadership quality must be an essential criterion in the employee selection process as their staffs are expected to take charge of projects and be able to work among other group members. Leadership skill in fact involves an array of innate qualities and acquired skills which enable a person to carry out positive interaction with his group members and also with the employer on behalf of his group. From the point of view of Yukl (2003), leadership behavior can be grouped into three such as ‘task-oriented, relation-oriented, and participative leadership’. An individual with leadership skill would come up with innovat ive ideas and normally undertakes the responsibility of his group toward the accomplishment of the given task. All other personal skills including communication skill, knowledge, negotiation skill, and many more add to one’s leadership abilities. 4. Project management skills As mentioned earlier, insurance sector involves wide range of planning activities on their new projects. Therefore, Aviva asks project management skill as another inevitable area of employees’ proficiency. Sometimes, the company would assign specific tasks to its employees and it is not possible to dispose those assignments successfully if the candidate cannot efficiently comply with project management requirements. Although Aviva values math skills, social skills, and work skills, these are not mandatory because the company provides six months basic training to its employees to meet these requirements. 2 Given below are the areas of my proficiency that make me an appropriate candidate at Aviva. I have also specified the area in which I have to further track my excellence. Communication skill must be one of the most important potentials I possess that can meet the employer’s requirements. In addition to the academic knowledge in my majors like Humanities & Social Science and Business Marketing, I have sufficient work experience in marketing field where I had to deal with a wide range of customers. My employment with Samjee International CORP’